Creating a distinctive brand experience and successful automotive industry launch for Ebbon Intelligence

Background

Ebbon Intelligence is dedicated to taking advantage of new technologies in robotics, AI and automation to respond to changing market needs and improve customer experience in the automotive sector and beyond.

Their first product to market is RALPH™ – a robotic visual imaging tool.

Launching this world-first technology required two carefully planned events in September 2026. The first targeted automotive press and influencers to secure meaningful media coverage and strengthen industry relationships. The second focused on automotive retailers, aiming to generate commercial interest and recruit beta testers and early adopters.

Approach

Acting as Fractional CMO, Su worked closely with Ebbon Intelligence's team over ten months to develop the launch strategy and coordinate delivery.

This included defining objectives and messaging, selecting and managing specialist agencies, and overseeing budgets, timelines and deliverables, with monthly board reporting.

A targeted campaign combining quirky messaging, digital marketing and direct outreach attracted attendees. Close collaboration with the commercial team supported personal invitations, engagement during the events and prompt follow-up.

Priddey Marketing coordinated the transformation of a new business unit into a distinctive branded launch venue, alongside impactful presentations, corporate video production, marketing collateral, merchandise and event logistics.

Working with a specialist, attention was given to helping the technical team communicate confidently and naturally. Photography, video and reusable branding extended the value of the launch.

Before and after: transforming the business unit into a branded launch environment.

The Outcome

The launch achieved its principal media and commercial engagement objectives.

• Media coverage secured, including the priority publication, AM Online.

• Commercial targets exceeded, surpassing the goal of five automotive retailers interested in beta testing and early adoption.

• Industry relationships strengthened, creating opportunities for continued engagement with automotive journalists and influencers.

• Lasting marketing assets created, including photography, video and branded materials for future sales and marketing.

The Ebbon Intelligence leadership team was delighted with the outcome. RALPH™ was successfully introduced to its priority audiences, generating industry awareness and valuable commercial opportunities.

Testimonial

"Launching RALPH™ was a major milestone for Ebbon Intelligence, and Su played a key role in making it a success.

She brought strategic direction, creativity and the hands-on commitment needed to bring a complex project together, working seamlessly with our team and external partners. We achieved our objectives and couldn't be more pleased with the outcome."

Steve Larkin, Managing Director, Ebbon Intelligence